Volumizing Collection

I'm a straight natural, so I need this to keep my hair sleek. It can initially make it harder to run a comb or brush through, and the first few passes with the hairdryer feel a bit stiff, but after that, it smooths out easily. Works best when paired with a leave-in conditioner first, and the flat iron after drying helps re-engage the heat‑activated elements in the spray. Keeps my hair polished for over a week.

Fantastic product with gorgeous fragrance.

Great service and delivery thank you! I got this to help control my hair as I grow out the layers from short to long….working well so far with all the damp weather as my hair has a wave to and this product seems to keep the hair straight for longer. I only wash my hair about every 2 days since growing out the layers, and I find that when you apply the spray after washing your hair, it stays in the hair longer even if I dampen down my hair to style the next day, so working well for me!

I think this works! It leaves my hair so shiny and silky after blow drying and straightening but - more importantly- it definitely keeps the frizz at bay for far longer in damp air. I have only tried it in autumnal/wintry misty ireland rather than humid heat but so far so good!

It works really well on my hair, leaving it smooth and manageable even in humid conditions. The only thing to note is that it must be heat-activated to work—so you'll need to use a hairdryer or straighteners after applying it. Once activated, it does exactly what it promises. Definitely worth it if you regularly use heat styling tools.

Very good, I also use other products in this line. Love them all. Hair is soft, better condition and good value.

Excellent product, tames my frizzy curly hair, without weighing it down, lovely shine and easy to blow dry, keeps style in place too

For me this is the best frizz reduction spray I’ve come across. It’s neither heavy nor sticky… hair feels normal after drying. It doesn’t add volume to the hair, just locks out moisture on those oh so many damp and rainy UK days.

Its a 10 products work incredibly well. On a recent trip to the salon my stylist asked if my medication had changed and I asked why, she commented on the texture of my hair and how it had changed? She suggested trying Its A 10 products and swore by them. I have to say I was not disappointed. This product left my hair feeling soft and shiny after a quick blow dry. The price is mid-range for products of this type but worth it. I have thick, bleached hair and it can have a tendency to look dull and dry but this really made a difference in the feel, movement and life of my hair. Very pleased.

I have 3a to 4a hair and I use this product year round to reduce frizz. Works very well with additional (leave in conditioner products) in keeping the hair less frizzy, especially when my hair is flat ironed. I recommend it

Je m'attendais à mieux !

My favorite leave in conditioner! This product has so many benefits to it. I have very curly hair and it helps maintain my frizz during humidity and is overall just so much smoother. It helps dry my hair quicker too when I blow dry!

Worked very nicely to make my hair soft. It reduced drying time significantly. I liked it so much, I purchased a larger bottle.