Professional Blogging For Dummies

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From the Back Cover ------------------- Turn a blog into real income! Here′s how you build a blog–based business If you want to blog like you mean business, this book is for you. Whether you own a small business or work solo from your kitchen table, this book helps you successfully use your blog as a business. How do you find a niche, plan a strategy, promote your blog, and monetize it? It′s all here, and more, in this friendly guide. * It′s all in the approach ― tackle things the way professionals do, by setting realistic goals and building a business plan * Know who everybody is ― understand your competition, define your audience, and find your own niche * Get some people ― do you need a lawyer? An accountant? Protect your business blog with trademarks, copyrights, and other important practices and policies * Mind your money ― learn how to monetize your blog, set up a budget, and get paid * Build a blog that brings ′em in ― choose a name and a Web host, and then see how to design a killer blog * Get the word out ― promote like crazy using search engines, social networking, traditional marketing, and PR * Crunch the numbers ― explore ways to measure and analyze your results with Google Alerts, Google Analytics, and FeedBurner Open the book and find: * What professional bloggers know * How to turn a hobby blog into a business * Different ways to monetize your blog * Why promotion is the key to blogging success * The pros and cons of selling in your online store or someone else′s * Design tips to make your blog unique * Interviews with successful blog–preneurs * Ten common mistakes and how to avoid them Learn to: * Find your niche to build a blog–basedbusiness * Earn income from your blog * Create content and a design thatattract readers * Monitor and measure your success About the Author ---------------- Susan J. Getgood is the Principal of GetGood Strategic Marketing (www.getgood.com). She advises organizations on social media and marketing strategies that build brands and drive revenue. Her blog, Marketing Roads, can be read at http://getgood.com/roads/. Follow her on Twitter as @sgetgood.